Logo Design Process- watch the video of this graphic designers design process.
Objective: Research and learn about the esssentials of creating a logo, then create your own.
- Independent quick read about logos: Design Talk
- Watch the video below:
While watching the video above in class- record the following: Name of company, type of logo (see below), what made it recognizable. Turn in for credit!
- There are 3 general categories of Logos:
- Iconic/Symbolic/Abstract
- Font Based/WordMark
- Literal or Combination Mark
Find some inspiration from Logo of the day website.
What are the hidden messages in Logos? Read the webpage and be ready to discuss with class one logo and hidden message to class.
Creating your own logo videos-try at least 3 before you begin the assignment!
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illustrator_logo_prewrite_analysis_research_scoring_guide.pdf | |
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illustrator_logo_project_scoring_guide.pdf | |
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